Zeekr Establishes Collaborations to Expand Electric Vehicle Sales into Four More Middle Eastern Nations

Zeekr, the high-end electric vehicle (EV) subsidiary of Geely Holding Group, has formed strategic partnerships to broaden its presence in the Middle East. These collaborations will extend Zeekr’s reach into the United Arab Emirates (UAE), Saudi Arabia, Qatar, and Bahrain, in addition to its existing market in Israel.

The partnerships have been established with key entities in these regions, including AW Rostamani Holdings in the UAE, Wallan Trading Company in Saudi Arabia, Blue Lake Motors in Qatar, and Y.K. Almoayyed & Sons in Bahrain. Zeekr will introduce its Zeekr 001 shooting brake and Zeekr X sport utility vehicle models to these Middle Eastern markets, with initial deliveries scheduled for the first quarter of 2024.

Both Zeekr models are built on the all-electric Sustainable Experience Architecture (SEA), ensuring compliance with global regulatory standards and exceptional performance even in hot climates, as stated by Zeekr.

Chen Yu, Vice President of Zeekr, emphasized the strong demand for premium vehicles with advanced technologies in the Middle East. He highlighted that all Zeekr models are designed on the SEA architecture, catering to the global market. Yu also mentioned Zeekr’s commitment to collaborating with partners to enhance its local sales network and deliver an immersive user experience.

In July, Zeekr had previously announced its partnership with Israeli distributor Union Group to establish a distribution network in Israel. The launch of Zeekr 001 and Zeekr X in Israel is planned, with pre-sales and deliveries expected to begin in the fourth quarter.

Before expanding into the Middle East and Israel, Zeekr had already announced its entry into Sweden, the Netherlands, Kazakhstan, and Germany. The company is on track to be present in a total of six European countries by 2024 and anticipates extending its international presence to eight countries by 2025.

It’s noteworthy that Zeekr adopts a direct sales model in Europe, similar to Nio (NYSE: NIO), while adopting a traditional dealership model in the Middle East.

Zeekr, founded in 2021, launched its first model, the Zeekr 001, in China on April 15, 2021, with deliveries commencing in October 2021. Its second model, the Zeekr 009 MPV, was launched on November 1, 2022, with deliveries starting on January 15. Zeekr introduced its third model, the Zeekr X, on April 12, and deliveries began in China on June 12.