Toyota Boosts EV Commitment: Consolidates R&D Resources in China
Introduction
Toyota, the renowned Japanese automaker, is taking significant strides to intensify its commitment to electric vehicles (EVs) in China, the world’s largest EV market. With China’s EV market continually expanding, Toyota is leveraging local research and development (R&D) to deliver cutting-edge smart and electric technologies to Chinese customers. This article delves into Toyota’s multiple moves, including consolidating its R&D resources at three joint ventures, renaming its R&D base, and emphasizing autonomous driving technology, all aimed at enhancing its EV endeavors in China.
Toyota’s EV Focused Initiatives
- Renaming of R&D Base: On August 1, Toyota Motor Engineering & Manufacturing (China) Co Ltd (TMEC), the company’s largest R&D base in China, will be officially renamed Intelligent ElectroMobility R&D Center by Toyota (China) Co Ltd (IEM by Toyota). This strategic move signals Toyota’s emphasis on intelligent mobility and electric technologies in its research and development endeavors.
- Integration of R&D Resources: Toyota is integrating R&D resources from its three joint ventures in China – FAW Toyota, GAC Toyota, and BYD Toyota – with the IEM by Toyota-led R&D programs. This collaboration aims to accelerate the local research and development of a wide range of EVs, including battery electric vehicles (BEVs), plug-in hybrids (PHEVs), hybrid electric vehicles (HEVs), and fuel cell vehicles (FCEVs).
- Collaboration with Suppliers: To accelerate the development of electric powertrains, Toyota is partnering with Denso, its closely-associated supplier, and Toyota subsidiary Aisin, both of which will actively participate in IEM by Toyota’s R&D activities. This collaboration will enhance the technological advancements and efficiency of electric powertrain systems.
- Focus on User Experience and Safety: Toyota is intensifying the design, research, and development of smart cockpits, ensuring a superior user experience. Additionally, the company is placing significant emphasis on self-driving technologies and advanced safety systems, tailored to meet China’s unique road conditions.
Expanding Local Presence
Toyota recognizes the immense potential of China’s automotive market and is determined to deliver products that meet the preferences of Chinese customers. The company will promote local R&D centered around IEM by Toyota in Changshu, Jiangsu province, to rapidly develop and deliver competitive vehicles.
Global Impact
The R&D achievements and lessons learned in China will not only benefit the local market but also have a global impact. Toyota aims to leverage its experiences and innovations in China to further advance EV technologies worldwide.
Toyota’s Moves in the Chinese Market
In the fiercely competitive Chinese market, Toyota is actively refining its strategy to address the surging demand for EVs. Amidst this context, GAC Toyota has terminated the contracts of around 1,000 dispatched workers, while FAW Toyota’s sales have exhibited positive growth in the first half of the year.
Conclusion
Toyota’s decision to consolidate R&D resources in China underscores its dedication to electric vehicles and smart technologies. By fostering local innovation and collaboration, Toyota aims to become a leading player in China’s ever-growing EV market. Through these strategic initiatives, the company is not only addressing the needs of Chinese consumers but also shaping the future of electric mobility globally.