Catering to Chinese Market: Tesla Reduces Price for Model 3 Power Tailgate Upgrade

ใน 2020, ดิ แบบ 3 vehicles manufactured by เท สลา in China were not equipped with power tailgates. อย่างไรก็ตาม, starting from February 2022, Tesla initiated a program allowing owners to pay for an upgrade to include this feature. เมื่อไม่นานมานี้, the company has reduced the price of this upgrade by 1,000 หยวน ($140).

Tesla’s China-produced Model 3 sedans from 2020 did not come with power tailgates by default. In February 2022, Tesla introduced an option for owners to enhance their vehicles with a power tailgate for an additional fee. This enhancement, previously priced at 3,980 หยวน, has now been adjusted to a lowered cost of 2,980 หยวน, as stated in a Tesla Weibo post.

The reduction in price represents a 1,000 yuan decrease from the earlier 3,980 yuan charge. Tesla’s local production takes place at their Shanghai facility, established on January 7, 2019, and operational by the end of 2019. This facility marks China’s first foreign-owned complete automobile manufacturing project. It commenced delivering Model 3 sedans in January 2020 and expanded to include Model Y crossovers in January 2021 for the local market.

It’s important to note that the Chinese-made Model 3 vehicles delivered in 2020 lacked power tailgates, a feature introduced with locally manufactured Model Y and Model 3 units from January 2021 onward.

เมื่อเดือนกุมภาพันธ์ 17, 2022, Tesla unveiled an upgrade opportunity for owners of vehicles without power tailgates, ราคาที่ 3,980 หยวน. The company extends a three-year warranty for this upgrade, and users can conveniently operate the tailgate through the central screen.

This decision to reduce the upgrade cost coincides with the impending launch of the enhanced Model 3 เวอร์ชัน. According to a report from August 22 by local media source 36kr, the new Model 3 is set to begin deliveries in China at the end of September. This updated model boasts comprehensive exterior and interior enhancements, potentially phasing out radar technology.

Despite Tesla not yet officially disclosing information regarding the enhanced Model 3, prospective buyers are eagerly anticipating its release and opting to wait for it, instead of choosing the current model. (อัตราแลกเปลี่ยน: $1 = หยวน 7.2825)