BYD’s New Bestseller: Selling 2 Dolphins in Brazil Every 5 รายงานการประชุม?

บีวายดี ดอลฟิน: Making Waves in Brazil with 300 Units Sold in a Day After Launch”

On June 28, BYD held the highly anticipated launch event for the บีวายดี ดอลฟิน compact electric vehicle in Brazil. The response has been overwhelming, with an impressive 300 units sold within a single day of its release. This success begs the question: What is the secret behind the BYD Dolphin’s popularity?

It’s worth noting that BYD isn’t a newcomer to the Brazilian market, having entered it back in December 2021. With a solar panel factory boasting a capacity of 500 MW and an electric bus batteries plant, BYD has established a strong presence in Brazil, strengthening the bond between the brand and the country. มองไปข้างหน้า, BYD aims to launch 100 stores in Brazil by the end of 2023. In addition to the Dolphin, BYD already offers popular models like the Yuan Plus (อัตโต 3), เพลงบวก DM - i, ฮัน EV, และ ถัง EV, ด้วยมากกว่า 300 vehicles sold in May 2023.

Let’s delve into the specifics of the BYD Dolphin tailored for the Brazilian market. While there are two versions of the Dolphin—one designed for the domestic market and another for Europe—BYD decided to introduce the Chinese version in Brazil. The Brazilian Dolphin boasts dimensions of 4125/1770/1570 มิลลิเมตร, ด้วยฐานล้อของ 2700 มิลลิเมตร. เปรียบเทียบ, it surpasses the Hyundai HB20 (a popular hatchback in Brazil) by being longer by 185 มิลลิเมตร, wider by 70 มิลลิเมตร, and taller by 20 มิลลิเมตร. ภายใต้ประทุน, it features a 95 hp electric motor generating 180 Nm of torque, coupled with a 45 kWh LFP battery. These specifications enable the BYD Dolphin to accelerate from 0 ถึง 100 กม./ชม. 10.9 seconds and achieve a range of up to 291 km on a single charge.

The Dolphin is available in a single trim level, offering six airbags, climate control, LED headlights, and AutoHold. BYD impressively provides a warranty of 5 years or 200,000 km for the vehicle, with the battery warranty extending up to 8 ปี. Customers in Brazil can choose from three exterior color options: Afterglow Pink, Cheese Yellow, and Dolphin Gray. The interior colors available are Mark Orange, Angel Pink, and Boba Brown. ราคาอยู่ที่ 149,800 Brazilian reals (ประมาณ 31,200 บ.), the Dolphin carries a higher price tag compared to its domestic counterpart, which costs 110,000 หยวน (around 15,150 บ.) ในประเทศจีน.

The launch event for the BYD Dolphin in Brazil on June 28 was attended by around 300 guests, showcasing the immense interest surrounding the vehicle. With an average of 2 units sold every 5 รายงานการประชุม, จํานวน 300 vehicles were sold on the launch day alone. It’s worth noting that BYD currently operates 24 stores in Brazil, and the introduction of the Dolphin is expected to provide a significant boost to the brand’s overall sales performance.

In terms of market analysis, the only potential hurdle for the Dolphin’s success in Brazil could be its price tag. At over 149,800 Brazilian reals, it represents a substantial investment for a compact electric vehicle. อย่างไรก็ตาม, BYD Brazil‘s President, Tyler Li, has revealed plans to establish a local manufacturing plant in Brazil with a production capacity of 150,000 units per year. This strategic move aims to reduce prices across BYD’s model range in Brazil, making their electric vehicles more accessible to a wider audience.

As we closely monitor BYD’s journey in the Brazilian market, it will undoubtedly be an exciting period ahead. Stay tuned for further updates on BYD’s progress in Brazil!