BYD เปิดตัวโปรโมชั่นรถยนต์ล่าสุดเพื่อขยายส่วนแบ่งการตลาดนอกเหนือจากรุ่น ICE แบบดั้งเดิม

ข่าวรถยนต์ 1191 มุมมอง

วันนี้, บีวายดี announced a series of promotions, โดยเน้นที่ไลน์อัพราชวงศ์, designed to incentivize traditional fuel vehicle owners to make the switch to the company’s รถยนต์พลังงานใหม่ (NEVs).

BYD Unveils Latest Vehicle Promotions to Expand Market Share Beyond Traditional ICE Models - Car News - 1

บีวายดี ฉิน พลัส DM-i

ต่อเนื่องจากเดือนที่แล้ว, China’s leading NEV manufacturer introduced limited-time promotions for December across its Dynasty lineup and one model from the Ocean series. The Dynasty series primarily features plug-in hybrid (พีวี) models with DM technology, while the Ocean series emphasizes battery electric vehicle (บีอีวี) รุ่น.

The promotions for the Dynasty series, exclusively available from December 1 to December 31, were unveiled on BYD’s Weibo account. โดยเฉพาะอย่างยิ่ง, many of these discounts require customers to trade in their traditional Internal Combustion Engine (น้ำแข็ง) รถ ถัง, signaling BYD’s strategic move to capture a larger share of the fuel vehicle market.

Key promotions for the Dynasty series include:

  • Qin DM-i and Qin EV: หยวน 10,000 ($1,400) ส่วนลด
  • Han DM-i and Han DM-p: หยวน 10,000 ส่วนลด
  • ฮัน EV: Up to RMB 20,000 ส่วนลด
  • Tang DM-i: Up to RMB 15,000 off
  • Tang EV and Tang DM-p: Up to RMB 10,000 off
  • เพลง Pro DM-i: Up to RMB 10,000 off
  • Song MAX DM-i: หยวน 10,000 off
  • Yuan Pro: หยวน 6,000 off
  • หยวนพลัส: หยวน 3,000 off

In addition to the Dynasty series, the Ocean series ซีล DM-i offers a RMB 5,000 discount this month.

These promotions have further lowered the starting price of the hybrid Qin Plus DM-i to RMB 89,800, making it an attractive option for price-sensitive ICE vehicle owners considering the switch to a BYD model.

This initiative follows BYD’s record-breaking October, where it sold over 300,000 NEVs, marking the sixth consecutive month of record highs. In the January-October period, BYD achieved a remarkable 70.36 percent year-on-year increase in NEV sales, รวมยอด 2,381,471 หน่วย.

As BYD aims to sell at least 3 million vehicles this year, these promotions and strategic pricing adjustments demonstrate the company’s commitment to further establishing itself as a leader in the electric vehicle market.