BYD представляет последние рекламные акции для автомобилей, чтобы расширить долю рынка за пределы традиционных моделей с ДВС
Сегодня, BYD announced a series of promotions, с акцентом на линейку Dynasty, designed to incentivize traditional fuel vehicle owners to make the switch to the company’s Автомобили на новых источниках энергии (НЕВы).
Продолжая динамику прошлого месяца, China’s leading NEV manufacturer introduced limited-time promotions for December across its Dynasty lineup and one model from the Ocean series. The Dynasty series primarily features plug-in hybrid (PHEV) models with DM technology, while the Ocean series emphasizes battery electric vehicle (БЕВ) Модели.
The promotions for the Dynasty series, exclusively available from December 1 до декабря 31, were unveiled on BYD’s Weibo account. Заметно, many of these discounts require customers to trade in their traditional Internal Combustion Engine (ЛЁД) Транспортных средств, signaling BYD’s strategic move to capture a larger share of the fuel vehicle market.
Key promotions for the Dynasty series include:
- Qin DM-i and Qin EV: Юань 10,000 ($1,400) скидка
- Han DM-i and Han DM-p: Юань 10,000 скидка
- Хан Э.В.: Up to RMB 20,000 скидка
- Tang DM-i: Up to RMB 15,000 off
- Tang EV and Tang DM-p: Up to RMB 10,000 off
- Песня Про DM-i: Up to RMB 10,000 off
- Song MAX DM-i: Юань 10,000 off
- Yuan Pro: Юань 6,000 off
- Юань плюс: Юань 3,000 off
In addition to the Dynasty series, the Ocean series Уплотнение DM-i offers a RMB 5,000 discount this month.
These promotions have further lowered the starting price of the hybrid Qin Plus DM-i to RMB 89,800, making it an attractive option for price-sensitive ICE vehicle owners considering the switch to a BYD model.
This initiative follows BYD’s record-breaking October, where it sold over 300,000 НЕВы, marking the sixth consecutive month of record highs. In the January-October period, BYD achieved a remarkable 70.36 процентное увеличение продаж NEV по сравнению с предыдущим годом, Подведение итогов 2,381,471 Единиц.
As BYD aims to sell at least 3 млн автомобилей в этом году, these promotions and strategic pricing adjustments demonstrate the company’s commitment to further establishing itself as a leader in the electric vehicle market.