뷰익, 축소된 기능으로 중국에서 저가형 Electra E5 변형 출시, 가격 인하 $5,330
In response to the growing competitive landscape, Buick, a subsidiary of General Motors, has introduced a cost-effective version of its inaugural 전기자동차 (전기차) 모델, the Electra E5, based on the Ultium platform, in the 중국 시장. This strategy, which involves reducing certain comfort features, is a common approach employed by local automakers facing intensified competition.
The newly unveiled version is named the Pioneer Edition of the Electra E5, boasting an attractive starting price of RMB 169,900 ($23,220). This represents a substantial reduction of RMB 39,000 ($5,330) compared to the previous entry-level model.
전에, the Electra E5 offered five different versions with starting prices ranging from RMB 208,900 로 RMB 278,900. The Pioneer Edition preserves the essential specifications of the lowest-priced version, featuring an electric motor with a peak power output of 180 kW. 그것은 갖추고 있습니다 68 kWh Li-ion ternary battery pack, CLTC 제품군 제공 545 킬로미터.
To achieve this lower price point, certain amenities have been omitted from the Pioneer Edition, including automatic exterior mirror folding, a panoramic sunroof, electric seat adjustments, steering wheel heating, and seat heating. This strategic move is anticipated to broaden the model’s appeal to price-conscious customers who prioritize affordability over additional comfort features.
Buick officially launched the Electra E5 in China on April 13, positioning it as a competitively priced EV. Within just 12 days on the market, the Electra E5 garnered over 8,000 orders. 그후에, SAIC GM commenced the first vehicle deliveries of the Electra E5 on May 29. As per previously released figures by SAIC GM, the Electra E5 achieved monthly deliveries of 3,587, 3,722, 그리고 3,961 units from June to August.
In addition to the Electra E5, Buick expanded its electric SUV lineup in China with the introduction of the Electra E4 on June 19, 인민폐 가격 책정 189,900. Deliveries of the Electra E4 in China began in July, 와 1,762 units delivered in the same month.