小鵬が「木星プロジェクト」を開始’ 販売ネットワークにディーラーを引き付けるため

鵬 (ニューヨーク証券取引所: ティッカー) has officially launched its ‘Jupiter Project’ aimed at recruiting dealers to its sales network, 先月の以前のレポートを確認する. Since the project’s launch, Xpengは印象的なものを受け取りました 1,200+ 販売システムへの参加を検討している将来のディーラーからのアプリケーション, 中国の電気自動車が発表したように (電気自動車) manufacturer on Weibo today.

While Xpeng did not specify the exact launch date of the Jupiter Project, it was initially reported by local media outlet LatePost on September 14. The project, unveiled at a dealer conference on September 2, seeks to entice prominent dealer groups into Xpeng’s expanding sales ecosystem.

LatePost’s report aptly noted that Jupiter is the planet in our solar system with the strongest gravitational pull and the most moons.

Xpeng’s dealer recruitment drive has reached across 230 市町村, で 34% of applications originating from dealers ranking among the top 100 中国で, 同社の声明によると.

Throughout August and September, Xpeng granted approvals for 107 franchise stores, marking significant progress in its expansion strategy.

Xpeng’s sales network will encompass both directly-managed stores and authorized dealerships, operating on a “1+N” sales channel model. The company has set specific criteria for potential dealership stores, mandating locations in prominent automotive shopping districts with a minimum area of 1,000 square meters and showrooms spanning no less than 300 平方メートル, as indicated in promotional materials released today.

Priority will be given to dealerships with registered capital exceeding RMB 10 百万, annual automotive business revenue surpassing RMB 100 百万, and a gearing ratio of under 70 パーセント.

Xpeng originally followed a direct sales model when it first emerged, with its initial 20 stores being company-operated. しかし, in April 2019, shortly after delivering its inaugural production vehicle, the G3, the company announced its openness to dealers and service providers joining its network. その時から, Xpeng has maintained a sales system comprised of both directly-managed and dealer-operated stores, emphasizing order-based sales without dealer inventory and uniform retail pricing.

6月現在 30, Xpeng’s sales network included a total of 411 stores, as disclosed in the company’s Q2 earnings report on August 18. しかし, a breakdown between directly-managed and dealer-operated stores was not provided.

9月号 11, another local media outlet, Jiemian, reported that Xpeng was in the process of phasing out inefficient directly-managed stores while expanding the number of dealer-operated outlets.