長城梨城杉、HAVAL H6 HEVの現地投入でベトナムの自動車市場に大々的に参入

長城汽車 has made an impressive entry into the Vietnamese auto market, marking a significant milestone in its expansion into international territories. With the launch of the GWM brand in Vietnam, Great Wall unveiled its first model, ザ ハヴァル H6 HEVの, in a momentous event held in Hanoi on August 2.

The inauguration of Great Wall’s first store in Vietnam accompanied the model’s introduction, signaling a notable advancement in the company’s ASEAN strategy. Great Wall has established a comprehensive industrial system in the ASEAN region, encompassing research and development, sourcing and manufacturing, マーケティング, after-sales services, and information technology, all geared towards meeting the needs of ASEAN users. Clyde Cheng, President of Great Wall’s ASEAN region, emphasized this commitment in the press release.

ザ ハヴァル H6 HEVの, a global model from Great Wall, received an enthusiastic welcome during its launch in Vietnam, showcasing the company’s dedication to offering innovative and eco-friendly vehicles.

Great Wall’s exceptional performance in the new energy vehicle (新エネルギー車) segment reflects its success in the industry. In July alone, the company sold an impressive 28,896 新エネルギー車, reflecting a substantial increase of 163 percent compared to the same month last year, and an 8.35 percent rise from June’s figures, which stood at 26,643 単位. The company’s NEV sales from January to July reached an impressive 121,965 単位, demonstrating a remarkable year-on-year growth rate of 64 パーセント. While the company’s fuel vehicle sales figures are yet to be released, its strong NEV sales further solidify its position in the automotive market.

Great Wall’s expansion efforts extend beyond Vietnam. 7月に 26, the company began accepting pre-orders for its Ora-branded compact electric vehicle, the Funky Cat, in Brazil. The Funky Cat, known as the Good Cat in China, is Great Wall’s second NEV model introduced to the Brazilian market, following the successful launch of the Haval H6 PHEV.

With its strategic entry into Vietnam and other international endeavors, Great Wall is making significant strides in the global automotive landscape, establishing its presence as a key player in the industry.