中国の輸入車市場データ分析レポート

関税輸入量:

(1) 供給: 3年間の衰退の後, 自動車輸入は小幅減少 2022 そして加速します 2023, の期間に入る “在庫削減”.
1月から6月まで, 346,000 車両は輸入された, の減少 22.4%; 到達したインポート値 150.07 10億元, a year-on-year decrease of 17.5%. 6月に, 63,000 車両は輸入された,
An increase of 8.6% 前年比.

Imported car sales:

(2) Demand: 近年では, the terminal demand for imported cars has remained relatively stable.
The imported car market has declined, with a cumulative sales of 364,600 vehicles from January to June 2023, a slight decrease of 0.8% 前年比.

(2) Demand: Judging from the monthly sales trend of imported cars from 2022 宛先 2023, the market shows signs of recovery, with sales from February to April averaging
Achieved growth, the high growth in February was due to the Spring Festival factor, the high growth in April and May was due to the low base last year, and June was affected by the high base last year
There is a decline.

在庫あり

(3) Inventory: The beginning of 2023 will enter the destocking cycle as expected, the supply of imported cars from January to June will be less than the demand, and the absolute amount of inventory will decrease
Compared with the end of 2022, the inventory depth has dropped slightly to 4.8 月, which is still at a high level.

Customs Price

(4) 価格: The unit price of imported automobiles has increased year by year. From 2015 宛先 2023, the unit price of imported automobiles will increase from 252,100 元.
The rise to 433,700 yuan is due to the trend of consumption upgrading, the trend of localization of low-priced products, and the recent depreciation of the exchange rate.

Brand Structure

(5) Brand structure: The overall imported car market showed signs of weakness this month, and sales of ultra-luxury cars fell by 35.65% year-on-year this month.
1月から6月まで, the cumulative year-on-year increase rose slightly by 1.58%. Sales of non-luxury cars also fell 18.01% year-on-year for the month. Luxury cars are still the main sales force, 6
Monthly sales fell by 7.83% 前年比, and the cumulative proportion from January to June was 89.57%.

(6)Brand distribution: 1月から6月まで 2023, seven of the top ten brands (メルセデス・ベンツ, ポルシェ, アウディ, ランドローバー, トヨタ, ボルボ, フォルクスワーゲン) all
It is growing now; メルセデス・ベンツ, which ranks first, 販売 80,442 単位, の増加 0.1% 前年比, and the sales of BMW and MINI fell due to domestic models.
Sliding 7% そして 43.7%, the weak sales of the main model ES series dragged Lexus down 18.4%.

(7) Fluctuations in sales of imported 新エネルギー車: 1月から6月まで 2023, sales of new energy vehicles reached 16,725 単位, 前年比での増加 69.73%. plug-in hybrid and pure
Both electric vehicles maintained a rapid growth trend, with year-on-year growth of 25% そして 151% それぞれ. Porsche Cayenne among plug-in hybrids needs Texas RX and Volvo
Volvo XC90 has a large increase: among pure electric models, Porsche Tavcan, Tesla ModelX, BMW i-series and Lexus RZ have contributed the most to the increase.