L’objectif ambitieux de Zeekr: Ciblage 650,000 Ventes annuelles par an 2025

Zeekr, La prime véhicule électrique (EV) filiale du groupe Geely Holding, is setting ambitious sales targets for 2025, aiming to achieve approximately 10 times the sales figure of 2022. This strategic growth plan is driven by the upcoming launch of three new mass-market-focused models over the next two years.

(Image: Zeekr 001)

In alignment with its progressive vision, Zeekr is striving for an impressive annual sales goal of 650,000 unités par 2025, as disclosed by CEO Andy An following Geely’s mid-year financial report.

While Geely’s total 2023 sales target remains unchanged at 1.65 millions d’unités, y compris 140,000 from Zeekr, the brand is determined to scale its sales figures substantially.

In the previous year, Zeekr delivered 71,941 véhicule. Achieving the envisioned 2025 target necessitates a remarkable sales growth rate of over 100 percent in each of the upcoming two years.

To accomplish these objectives, Zeekr is placing substantial focus on introducing models that cater to the mass market’s preferences and needs.

The current Zeekr lineup comprises three models—Zeekr 001 Shooting Brake, Zeekr 001 MPV, and Zeekr X city SUV—all designed for niche market segments within China.

Strategically, Zeekr plans to launch two new vehicle models annually, thereby catering to diverse market segments. The impending launch includes a sedan by year-end and two SUVs in the following year, according to CEO An’s statements.

The forthcoming models, in contrast to the initial niche offerings, are meticulously designed to capture a broader market share. Zeekr remains committed to pure battery electric vehicles (Véhicules électriques à batterie), without immediate plans to delve into hybrid models.

In the context of international expansion, Zeekr is unwavering in its efforts to gain global traction. With a planned presence in six overseas nations next year and eight by 2025, Zeekr is taking decisive steps to establish its brand beyond domestic borders.

Recent milestones reflect Zeekr’s international momentum. The European market entry, initiated with pre-sales of the Zeekr 001 et Zeekr X en Suède et aux Pays-Bas, signals the brand’s commitment to global growth.

En outre, collaborations with entities like the Israeli distributor Union Group and Kazakhstan’s Orbis Auto underscore Zeekr’s intention to explore emerging markets.

Upcoming events like the “Zeekr Evolution Day” on September 1 and the potential launch of the Zeekr 001 FR electric supercar showcase Zeekr’s dedication to innovation and market expansion.

As part of these developments, Zeekr announced the launch of the Zeekr 001 FR electric supercar on August 10, prix à plus de 1 millions de yuans ($140,000), which may be officially unveiled during the forthcoming event.

(Note: Taux de conversion des devises utilisées: $1 = RMB 7.2976)