Zeekr s’apprête à dévoiler un modèle amélioré 001 en février 27; Jalon en tant que Zeekr 007 Célébration de la 10 000e production automobile
Zeekr’s Upgraded Model 001 Set for Launch on Feb 27 Amidst Fierce EV Price Wars
Beijing, Chine – In a bid to dominate the competitive electric vehicle (EV) marché, Zeekr, the premium EV subsidiary of Geely Holding Group, is gearing up to unveil an enhanced version of its flagship model, Zeekr 001, en février 27. The company hints at possible price reductions, intensifying the ongoing price war in the Chinese EV industry.
The launch event is scheduled to commence at 8 pm Beijing Time on February 27, with the updated Zeekr 001 already available for public viewing at Zeekr stores. Notamment, Zhou Guanyu, China’s first Formula 1 driver, has been appointed as the Chief Handling Officer for the upgraded Zeekr 001, adding a touch of celebrity endorsement to the launch.
Lancé à l’origine en avril 17, 2021, le Zeekr 001 quickly became the company’s best-selling model. Deliveries began in October 2021, and the updated version recently gained regulatory approval from China’s Ministry of Industry and Information Technology (MIIT (en anglais seulement)).
The redesigned Zeekr 001 boasts dimensions of 4,977mm in length, 1,999mm de largeur, and 1,545/1,533mm in height, with a wheelbase of 3,005mm. This is a slight modification from the previous model, which measured 4,970mm in length, 1,999mm de largeur, 1,560mm de hauteur, with a wheelbase of 1,560mm.
The new Zeekr 001 offers battery options in both lithium ternary and lithium iron phosphate (LFP) from CATL and Zeekr’s subsidiary Jidian. Notable features include support for LiDAR and air suspension, which were not available in the older model.
This update comes at a time when the Véhicule électrique chinois industry witnesses a surge in price wars, with several manufacturers slashing prices on their models. Zeekr aims to stay competitive in this landscape with the launch of the upgraded Zeekr 001.
In a separate announcement, Zeekr celebrated a significant milestone as the 10,000th production vehicle of the Zeekr 007 sedan rolled off the assembly line. Launched on December 27 avec un prix de départ de RMB 209,900 ($29,190), le Zeekr 007 targets the mainstream EV market, distinguishing itself from Zeekr’s other niche-focused models – Zeekr 001, Zeekr 009, et Zeekr X.
Despite a slight month-on-month dip in deliveries, Zeekr remains optimistic about its 2024 target of delivering 230,000 véhicule, en doublant son 2023 Chiffres, according to a company spokesperson.