Zeekr établit des collaborations pour étendre les ventes de véhicules électriques dans quatre autres pays du Moyen-Orient

Zeekr, Le haut de gamme véhicule électrique (EV) filiale de Geely Holding Group, a formé des partenariats stratégiques pour élargir sa présence au Moyen-Orient. These collaborations will extend Zeekr’s reach into the United Arab Emirates (EAU), Arabie Saoudite, Qatar, et Bahreïn, en plus de son marché existant en Israël.

The partnerships have been established with key entities in these regions, including AW Rostamani Holdings in the UAE, Wallan Trading Company in Saudi Arabia, Blue Lake Motors in Qatar, and Y.K. Almoayyed & Sons in Bahrain. Zeekr will introduce its Zeekr 001 shooting brake and Zeekr X sport utility vehicle models to these Middle Eastern markets, with initial deliveries scheduled for the first quarter of 2024.

Both Zeekr models are built on the all-electric Sustainable Experience Architecture (MER), ensuring compliance with global regulatory standards and exceptional performance even in hot climates, as stated by Zeekr.

Chen Yu, Vice President of Zeekr, emphasized the strong demand for premium vehicles with advanced technologies in the Middle East. He highlighted that all Zeekr models are designed on the SEA architecture, catering to the global market. Yu also mentioned Zeekr’s commitment to collaborating with partners to enhance its local sales network and deliver an immersive user experience.

En juillet, Zeekr had previously announced its partnership with Israeli distributor Union Group to establish a distribution network in Israel. The launch of Zeekr 001 and Zeekr X in Israel is planned, with pre-sales and deliveries expected to begin in the fourth quarter.

Before expanding into the Middle East and Israel, Zeekr had already announced its entry into Sweden, Pays-Bas, Kazakhstan, and Germany. The company is on track to be present in a total of six European countries by 2024 and anticipates extending its international presence to eight countries by 2025.

It’s noteworthy that Zeekr adopts a direct sales model in Europe, similaire à Nio (NYSE: NIO), while adopting a traditional dealership model in the Middle East.

Zeekr, fondée en 2021, a lancé son premier modèle, le Zeekr 001, en Chine en avril 15, 2021, with deliveries commencing in October 2021. Its second model, le Zeekr 009 MPV, was launched on November 1, 2022, with deliveries starting on January 15. Zeekr introduced its third model, le Zeekr X, sur Avril 12, and deliveries began in China on June 12.