Xpeng devrait commencer à vendre des véhicules électriques en Allemagne l’année prochaine

Véhicule électrique chinois (EV) fabricant Xpeng is set to enter the highly competitive German auto market in 2024, marking a significant step in the company’s international expansion efforts. Xpeng shared this announcement during the IAA Mobility event, where it provided updates on its international operations.

Having operated in Europe for three years, Xpeng is now preparing to take on one of the world’s most demanding automotive markets. The move into Germany underscores Xpeng’s ambition to establish a strong presence in Europe and compete with established players in the EV segment.

Xpeng’s vice chairman and co-president, Brian Gu, emphasized the importance of this expansion, Indiquant, “Today represents an important step on our international expansion journey. Xpeng is entering one of the most competitive automotive markets in the world, with customers that expect the absolute highest standards; we want to introduce a new level of sophistication with impressive technology that will define the new smart mobility era.”

Eric Xu, Xpeng’s vice president of international markets, revealed that the company plans to expand further into France next year and is exploring the possibility of entering the UK market as well.

En Allemagne, Xpeng intends to sell its EVs through traditional distributors and is in discussions with several prominent dealership chains. Markus Schrick, Xpeng’s head of Germany, provided insight into the company’s strategy in the German market.

Xpeng had previously introduced its G9 flagship SUV and the new P7 series sports sedan to the European market, allowing customers in Denmark, Norvège, Pays-Bas, and Sweden to place orders. Deliveries of the P7 in Europe commenced in June, while G9 deliveries were scheduled to start in September.

Le mois d’août 23, Xpeng announced that deliveries of the international edition of the Xpeng P7i had officially begun in Norway, Suède, Danemark, et les Pays-Bas. The company is committed to providing high-quality and innovative mobility products to customers worldwide, enhancing the experience of smart driving.

It’s worth noting that Xpeng follows in the footsteps of its Chinese counterpart, Nio, which had already entered the German market, opened its flagship showroom, Nio House, in December 2022, and began delivering the ET5 sedan in March 2023. Both companies are competing to gain a foothold in the European EV market and cater to the growing demand for electric vehicles in the region.