BYD Fang Cheng Bao Slashes Bao 5 Prix jusqu’à 17% pour stimuler les ventes

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BYD Fang Cheng Bao coupe Bao 5 Prix jusqu’à 17% to Revive Sales

BYD Fang Cheng Bao Slashes Bao 5 Price by Up to 17% to Boost Sales - News - 1

BYD‘s personalized sub-brand, Fang Cheng Bao, a considérablement réduit le prix de son seul modèle actuellement disponible, le Bao 5 VUS tout-terrain, dans le but de stimuler les ventes. Livraisons mensuelles du Bao 5 have fallen below 3,000 unités au cours des trois derniers mois.

Aujourd’hui, Fang Cheng Bao announced a new pricing structure for the Bao 5, reducing the prices of all four variants by RMB 50,000 yuan ($6,890).

BYD a officiellement lancé le Fang Cheng Bao brand on August 16, 2023, et le Bao 5 off-road SUV was introduced on November 9, 2023, with deliveries commencing at the end of that month.

Actuellement, Fang Cheng Bao offers only the Bao 5 for sale. The brand unveiled the Bao 8 at its spring launch event on April 16, along with two concept cars, le Super 3 SUV and the Super 9 supercar. Toutefois, the launch dates for these models have not yet been announced.

Le Bao 5 is built on BYD’s DMO hybrid platform, designed specifically for off-road capabilities. Les mesures du véhicule 4,890 mm de longueur, 1,970 mm de largeur, et 1,920 mm de hauteur, avec un empattement de 2,800 mm.

All five variants of the Bao 5 share the same four-wheel drive system and can accelerate from 0 À 100 km/h en 4.8 Secondes. The main difference between the variants lies in the body control system, with the two higher-end models featuring the DiSus intelligent body control system, while the lower-end models do not.

BYD unveiled the DiSus system on April 10, 2023, touting it as the first in-house developed intelligent body control system by a Chinese automaker.

Livraisons mensuelles du Bao 5 surpassed 5,000 units in December 2023 and January 2024 but have since declined, with deliveries falling below 3,000 unités au cours des trois derniers mois. As of the end of June, Fang Cheng Bao had cumulatively delivered 23,995 véhicule, according to data compiled by AUTO IN CHINA.

Regarding the pace of product launches, Fang Cheng Bao’s general manager, Xiong Tianbo, recently told local media that the brand has been slightly slower than planned. Toutefois, he noted that as the brand’s distribution channels improve, Fang Cheng Bao aims to launch new products every quarter starting in the fourth quarter of 2024.