BYD and Ayala Forge Partnership to Introduce Diverse Electric Vehicles in the Philippines

BYD has partnered with Philippine conglomerate Ayala to introduce Véhicules électriques (VÉHICULES ÉLECTRIQUES) to the Philippine market. Ayala, a major player in various industries such as power, telecommunications, real estate, retail, automobiles, and banking, has a sustainability goal of achieving net-zero greenhouse gas emissions by 2050.

(Image: BYD Denza N7)

Under the agreement disclosed on August 11, AC Motors, Ayala’s automotive division, will take on the responsibility of distributing and maintaining BYD’s EVs in the Philippines through its established sales network. The collaboration could see the launch of a diverse range of electric models by BYD dans le pays.

Given the Philippines’ reliance on cars as the primary mode of transportation, particularly in metropolitan Manila where there is a limited rail network, there’s potential for electric vehicles to address environmental concerns. The country’s iconic Jeepney taxis have a significant environmental impact. Despite this potential, the adoption of electric vehicles in the Philippines trails behind other Southeast Asian nations.

Japanese automakers, notably Toyota and Mitsubishi, have a stronghold in the Philippine automotive market. Toyota alone commands around 50% of new car sales, while Mitsubishi holds less than 20%. Toutefois, with Ayala’s involvement in promoting BYD’s EVs, there’s a prospect of increased EV popularity and a potential shift in the market landscape.

Prior to widespread EV adoption, the development of charging infrastructure remains a crucial factor, as does addressing the issue of high electricity costs in Southeast Asia. Ayala’s role will extend beyond sales, requiring the conglomerate to leverage its various business units to establish the necessary support system for the successful distribution of BYD’s electric vehicles.