Avatr Expands to UAE Auto Market with Local Dealer Partnership

Avatr Technology, an electric vehicle (EV) brand backed by Changan Automobile, CATL, and Huawei, is entering the Middle East automotive market through a strategic partnership with Al Saqer Group, a leading luxury car dealer in the UAE. This move is part of Avatr’s broader global expansion strategy.

Avatr plans to enter more than 40 countries across Southeast Asia and the Middle East, aiming to open over 90 authorized stores, and will also expand into the European market.

Al Saqer Group, with over 40 years of experience distributing top luxury brands such as Rolls-Royce, BMW, and McLaren, will play a crucial role in Avatr’s Middle Eastern expansion.

2024 marks the beginning of Avatr’s international push, focusing on Southeast Asia, the Middle East, and Europe. Previously, Avatr announced partnerships to expand into Singapore, Nepal, and Azerbaijan.

Changan Automobile, a key stakeholder in Avatr, aims to introduce its NEV brands Deepal, Nevo, and Avatr in Europe this year. Changan also plans to establish a European company and a production base, targeting the launch of six new energy models in Europe by 2027.

Additionally, Avatr will debut in Thailand this year, with the goal of becoming one of the top three Chinese brands in the region by 2025.

In May, Avatr delivered 4,569 vehicles, marking a 162.89 percent year-on-year increase, despite a 12.92 percent drop from April. From January to May, Avatr delivered 24,348 vehicles, up 170.77 percent year-on-year.