Audi: RS Edition Electric Vehicles to Feature Striking Personalities

On July 30th, Audi’s high-performance division, Audi Sport, announced its ambitious plan to achieve 100% electrification by the end of this decade. The strategy includes the introduction of all-electric supercars, inheriting the legacy of the fastest and most powerful fuel-powered models such as RS3 and RS7.

Oliver Blume, CEO of Volkswagen Group, emphasized Audi’s focus on the RS brand in the coming years. The company aims to infuse more sporty elements and unique design details into its standard models, building upon the success of the RS E-tron GT.

The forthcoming RS versions of the A6 E-tron electric wagon and the Q6 E-tron crossover will mark Audi Sport’s first batch of all-new, all-electric high-performance vehicles. Following closely behind will be electric replacements for models like A3, A4, A6, and A7, boasting exaggerated styling and powerful performance.

Additionally, Audi is committed to ensuring that the RS emblem represents more than just a decorative level. The brand is actively exploring how to give RS models distinct personalities from a design perspective. It seeks to establish a unique selling point and signature traits within the world of electric vehicles.

Apart from differences in appearance and configuration, RS models will offer a distinct driving experience and sound compared to regular Audi vehicles. Audi Sport’s Head of Engineering, Oliver Grams, mentioned that specific driving modes can be provided for electrified vehicles, allowing for a unique driving feel. He highlighted the bespoke “engine” sound that the RS E-tron GT showcased during acceleration, which emphasizes its enhanced performance.

The focus on distinctive characteristics extends to adjusting torque curves and power output, providing electric powertrains with special attributes that can even surpass those of traditional fuel-powered vehicles. Grams emphasized the positive feedback received from the RS E-tron GT, which has inspired the pursuit of enhanced driving dynamics in electrified models.

Notably, Audi is not alone in this endeavor, as other automakers are also enhancing driving enjoyment and personalization in their electric vehicles. For instance, Toyota‘s Gazoo Racing program aims to simulate manual gearboxes in its electric cars to enhance their appeal and even allow them to stall due to improper handling.