توسع Xpeng العدواني: 150 متاجر الوكلاء الجدد لتغذية نهج المبيعات التقليدية

إكسبينغ plans to add 500 stores with integrated sales and service functions, 1,000 experience centers and satellite stores in the next three years, according to local media reports.

Local media reported earlier this week that Xpeng (رمزها: إكسبيف) would increase the proportion of dealer stores, providing more details, according to a new report.

According to LatePost’s report today, Xpeng held a dealer conference on September 2. Participants included more than 50 representatives from China’s top 100 dealer groups, with a total of more than 150 dealers participating.

السيارة الكهربائية (EV) maker aims to recruit dealers, and it was reported that about 75% of dealer groups at the conference had applied to Xpeng for authorization to open stores.

So far, Xpeng has received nearly 1,000 authorization applications. According to reports, the company plans to complete the review of 100 authorized stores in September and October and add 150 new authorized stores this year.

Xpeng launched the “Jupiter Plan” at the conference, hoping to attract large dealer groups to join its sales system. According to reports, Jupiter is the planet with the strongest gravity and the most satellites in the solar system.

According to LatePost, Xpeng President Wang Fengying said at the meeting that the company’s sales target in the next three years is to reach 1 مليون سيارة. The report is a bit vague, but should refer to annual sales reaching 1 مليون وحدة, as Xpeng sold 258,710 vehicles in all of 2022.

هي شياوبنغ, Xpeng’s chairman and chief executive, said in April that a car company’s survival in the next decade will depend on whether it can reach annual sales of 3 مليون سيارة.

Ms. Wang was previously the president of Great Wall Motors and officially became the president of Xpeng on January 30, responsible for product planning, portfolio management and sales operations.

The report quoted a source at Great Wall Motors as saying that Ms. Wang’s years of experience in managing dealer stores during her tenure at Great Wall Motors can enable the dealer model to achieve the effects of a direct sales model.

According to reports, 60% ل 70% of dealers in Great Wall Motor’s sales network have been in business for 20 اعوام.

Ms Wang said Xpeng plans to build 500 stores with integrated sales and service functions, 1,000 experience centers and satellite stores in the next three years, وفقا للتقارير.

Xpeng adopted a direct sales model when it was founded, and the first 20 stores were directly managed by the company.

In April 2019, one month after the delivery of the company’s first mass-produced car, G3, it announced at the Shanghai Auto Show that it was open to dealers and service providers.

منذ ذلك الحين, Xpeng’s sales system has included both directly managed stores and dealer stores. The cooperation model between Xpeng and dealers is based on order sales. Dealers have no inventory and the retail price is unified.

Jiemian News reported on September 11 that Xpeng is phasing out inefficient direct-operated stores and expanding the number of dealer stores.

Xpeng opened dealer franchise authorization in July this year. According to “LatePost” today, citing multiple people familiar with the matter, some directly operated stores will be transferred to dealers, but the direct sales model will not be cancelled, and stores that perform well will continue to exist.

According to the company’s second-quarter financial report released on August 18, as of June 30, Xpeng’s sales network had a total of 411 المخازن. Detailed data of directly operated stores and dealer stores was not disclosed.

According to “LatePost”, as of the beginning of this year, Xpeng had 126 dealer stores and 294 directly operated stores. في المستقبل, the company will shift to a more dealer-focused model. It is expected that if Xpeng adds 150 new dealer stores this year, it will have more than 276 dealer stores by the end of the year, وقال التقرير.