نيسان تراجع توقعات المبيعات في الصين, يستكشف تصدير السيارات الصينية الصنع

According to Automotive News, Nissan is exploring the option of exporting vehicles from China to address its production capacity in the country.

نيسان‘s CEO, Makoto Uchida, mentioned that the automaker has not finalized any export plan yet, nor have they identified a specific target market for the Chinese-made vehicles. لكن, Uchida emphasized the need for Nissan to adopt new strategies to support its business in China. In the last quarter, Nissan witnessed a significant 46% decline in sales compared to the previous year. Uchida asserted, “We will be reshaping our operations in China for the future.”

The automaker also revised its sales forecast for the current fiscal year (ending on March 31, 2024) due to the substantial sales decline in the world’s largest automotive market. The new sales forecast for the Chinese market stands at 800,000 مركبات, وضع علامة أ 23% decrease from the initial forecast of 1.13 million vehicles made a year earlier.

In response to the sales decline, Nissan plans to accelerate the launch of new energy vehicles, including the recently introduced Nissan Ariya pure electric crossover and the V-Online plug-in vehicle under the Qichen brand. Uchida asserted that enhancing cost competitiveness while enriching the product lineup is crucial for the company’s survival in China. He acknowledged the challenging market situation, “Does that mean we are optimistic? Not at all, quite the opposite. We are increasing our sense of urgency.”

Uchida disclosed that as semiconductor supplies improve, Nissan is ramping up production capacity in factories located in the United States, المكسيك, اليابان, and the United Kingdom. لكن, capacity utilization in China remains low. لذلك, the company is exploring the possibility of exporting to markets where demand remains unmet.

The CEO attributed Nissan’s sales decline in China to a price war in the market and the surging demand for electric vehicles. With a plethora of electric vehicle offerings, local brands have gained a competitive edge over foreign competitors, leading to significant market shifts. Uchida admitted, “The market situation has undergone tremendous changes,” making it challenging to quickly recover performance in the Chinese market.

In the second quarter of this year, Nissan’s global retail sales decreased by 3.7% سنة بعد سنة إلى 789,000 مركبات. While sales in North America, اليابان, and Europe witnessed positive growth, sales in China experienced a sharp decline of 46% ل 162,000 vehicles during the quarter.

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