مسك: سيارات تسلا ستصبح ميسورة التكلفة وسط "الأوقات الصعبة"’

Tesla CEO Elon Musk Signals Further Price Reductions Amidst Turbulent Times

On Wednesday, تسلا CEO Elon Musk indicated that he would once again lower prices electric vehicles amidst what he referred to as “الأوقات المضطربة.” Despite the company’s aggressive price war with rival automakers, which has put pressure on Tesla’s own profit margins, Musk remains committed to making their vehicles more affordable.

خلال العام الماضي, Tesla has implemented multiple price cuts in the United States, الصين, and other markets. الاضافه الي ذلك, they have increased discounts and incentives to reduce inventory, aiming to protect against competition and economic uncertainties.

Musk addressed analysts during a conference call, expressing his uncertainty about the state of the global economy. He stated, “One day it seems like the world economy is falling apart, next day it’s fine. I don’t know what the hell is going on.’re in, I would call it, الأوقات المضطربة.”

While the significant price reductions have impacted Tesla’s automotive gross margin, a closely monitored industry indicator, Musk has consistently emphasized the company’s willingness to sacrifice margin for the sake of increasing vehicle production.

He reiterated this stance by saying, “I think it makes sense to sacrifice margins in favor of making more vehicles,” adding that if macroeconomic conditions remain unstable, Tesla will have to further reduce prices.

As an example, Tesla recently reduced the price of its long-range الموديل Y version in the US by 25% ل $50,490.

وفقا لرويترز’ calculations, Tesla’s quarterly automotive gross margin, excluding regulatory credits, declined to 18.1% in the second quarter from 19% in the first quarter. While this aligns with market expectations, it is significantly lower than the 26% reported a year ago.

For the April-June period, Tesla reported an overall gross margin of 18.2%, marking the lowest figure in 16 quarters.

In a statement, Tesla emphasized its focus on cost reduction and new product development, acknowledging that the challenges posed by these uncertain times are far from over.