BYD Launches the Seal Model in Brazil, Aiming for 100 Local Stores by Year-End

بي واي دي has expanded its presence in the Brazilian market with the introduction of its battery electric vehicle (بيف) نموذج, الختم. This marks the sixth model launched by BYD in Brazil, following the تانغ EV, Han EV, Yuan Plus EV, Song Plus DM-i, و Dolphin EV.

The BYD Seal officially became available for purchase in Brazil on August 30, starting at a price of 296,800 Brazilian reais ($59,830). This launch represents the model’s debut in Latin America, signifying BYD’s commitment to expanding its product offerings in the region.

The Seal is an electric vehicle model by BYD built upon the e-Platform 3.0 and boasts a groundbreaking feature known as CTB (cell to body) التقنية, making it the first production vehicle to incorporate this innovation.

لافت, the Seal offers a WLTC range of up to 520 kilometers and can accelerate from 0 ل 100 كم / ساعة في فقط 3.8 الثواني.

Originally introduced in China on July 29, 2022, the BYD Seal is viewed as a strong competitor to the Tesla Model 3.

BYD took a customer-friendly approach in pricing when launching the updated Seal in China on May 10, 2023, with a starting price of RMB 189,800 ($25,980), a significant reduction from its predecessor’s starting price of RMB 212,800.

In Brazil, the Seal becomes BYD’s sixth model available to local customers, joining the ranks of the Tang EV, Han EV, Yuan Plus EV, Song Plus DM-i, and Dolphin EV.

BYD is not only bringing a diverse range of pure electric and hybrid models to the Brazilian market but is also focused on expanding its sales and service network. The company plans to establish 100 stores in Brazil by the end of the current year, further enhancing its presence.

Although the exact number of BYD stores in Brazil was not mentioned in the press release, it did note that 24 offline dealer stores were operational when the Dolphin model was introduced in late June.

BYD has also previously disclosed plans to create a significant manufacturing complex in Brazil, consisting of three plants, with production slated to commence in 2025. The investment for this complex is estimated at 3 billion reais, and it was jointly announced by BYD and the Brazilian state government of Bahia on July 4.

The industrial complex encompasses a production facility for electric buses and truck chassis, a new energy passenger car manufacturing plant, and a processing plant specializing in lithium iron phosphate (LFP) battery materials. The passenger car production line will have the capacity to produce pure electric models and plug-in hybrids, with an annual output target of 150,000 الوحدات.

علاوة على ذلك, the LFP battery material processing plant will leverage local port resources to meet the increasing global demand for new energy vehicle (نيف) products.

Production at this expansive industrial complex is slated to commence in the second half of 2024, and it is anticipated to generate over 5,000 local jobs, as stated in BYD’s earlier release. This underscores BYD’s commitment to the Brazilian market and its contribution to the region’s economic growth.